The GS1 Digital Link standard for web-enabling barcodes promises to enhance the shopping experience for consumers around the globe, while strengthening brand loyalty, improving supply chain traceability and efficiencies and bringing mobile phone scanning into the 21st century.
Similar to the way a web address (URL) points to a specific website, GS1 Digital Link will enable connections to all types of business-to-business and business-to-consumer information. And instead of being limited to one type of data carrier like a traditional barcode, brands can now use a QR code, radio-frequency identification (RFID), GS1 DataMatrix tag or near-field communication (NFC) to deliver this information to their customers.
Download White Paper: Closer Consumer Interaction with Digital Receipts
Digital Link Standard (Aug 2018)
Press release for GS1 Digital Link
Article on GS1 Digital Link in Retail Insights