Our Purpose & Beliefs

GS1 believes in the power of standards to transform the way we work and live.

We create a common foundation for business by uniquely identifying, accurately
 capturing and automatically sharing vital information about products, locations and assets.

We enable visibility through the exchange of authentic data.

We empower business to grow and to improve efficiency, safety, security and sustainability.


We are:

Neutral and not-for-profit

User-driven and governed

Global and local

Inclusive and collaborative